For a property and casualty auto insurer, Marconi Pacific conducted an assessment of the impact of ADAS technologies and vehicle automation on crash reduction and auto premiums in the US market. The work involved assessing the state of ADAS technology, forecasting likely OEM introduction dates for various generations of the technology and forecasting the magnitude of crash reduction.

Further work built scenarios of development and diffusion of the technology and built a complex diffusion model to predict various possible futures, including the possible shift of liability from drivers to vehicles. Numerous recommendations were made regarding steps the client could take to improve its position over the time frame of this technological revolution.