one of the largest property and casualty insurers, Marconi Pacific
assisted in defining the strategy and operations for entrance into
direct sales and service of personal lines customers.
Previously the company had only sold insurance through independent
agents. Marconi Pacific defined the initial operational and marketing
requirements. This included building the financial and operational
plan, direct mail campaigns and a world class call center to receive
Further work identified pitfalls in the longer term strategic
development of the direct business. This resulted in the company
delaying its aggressive plans for expansion until further internal and
external review could be undertaken.