For a telecommunications equipment supplier, Marconi Pacific conducted an in-depth assessment for a new channel using a co-creation methodology. Numerous customers were seeking value-added services to better utilize the equipment being sold by our client. After a global survey we selected major telecom operator/customer in India as a test case. We met with the customer and worked with the client sales, service and product team and designed a new offering that included cloud data storage, a new test and measurement platform and dashboard and new professional services.